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About Us

The Factory Behind Your Label

We make scented candles and home fragrance for brands that put their own name on the box — turning your ideas into real products, from design to delivery.

The MW Candle plant — the factory behind your label
The 56-person MW Candle team at the Xuzhou plant
Our Story

A Trading Desk That Became a Factory

The group started exporting in 2014 under China Smile Trading, and spent a decade learning what overseas buyers actually get stuck on — labels, minimums, lead times. In 2025 we brought manufacturing in-house as Xuzhou MW Fragrance Tech: a 2,000 m² plant in Xuzhou High-Tech Zone with seven production lines and a 56-person team, serving over 1,000 clients across 136 countries. Clients named on request include Walmart, D&W and Trump International Hotel.

2014
Exporting since
7
Production lines
136
Countries shipped to
1,000+
Clients served
Inside the Plant

The Floor, Not a Stock Photo

Seven pouring lines across 2,000 m², run by a team of 56. Photographs, not stock imagery.

Production lines running at the MW Candle plant
Wax pouring station on the production line
Quality inspection bench checking finished candles
Finished goods warehouse at the MW Candle plant
Packing line boxing finished candles
The 56-person MW Candle team at the Xuzhou plant
Smile, founder of MW Candle, who answers enquiries

A word from Smile

“Most factories will tell you to come back when you're ready for a thousand pieces. We start at 500 per scent — and take trial runs from 100 — because the brands worth working with are usually the ones still finding their footing. If your first run is smaller than that, tell me anyway — I'd rather look at it and give you a straight answer than turn you away at the door.”
Smile
Founder
Market Compliance

Paperwork That Matches Your Market

No wall of certificate logos here — just the compliance work your shelf actually requires, confirmed per order before production starts.

IFRA-compliant fragrances — every scent in the library follows IFRA usage standards.

EU · CLP labelling — hazard labels prepared for European Union shelves.

UK · UKCA support — post-Brexit requirements covered for UK retail.

US · ASTM F2417 & Prop 65 — candle safety standard met, California labelling supported.

MSDS / SDS sheets — provided on request for customs and retail listing.

Come See What We Can Make for You

Tell us the product line and rough quantity — you'll get a quote with lead time, and an honest answer about whether we're the right factory for it.

Ten wax options, soy to beeswax From 500 pcs per scent Reply within 24 hours